Where pragmatism and excellence meet innovation

Where pragmatism and excellence meet innovation

Where pragmatism and excellence meet innovation

Custom Digital Solutions, Digital Transformation, Data & AI. Understanding and meeting your business needs

Custom Digital Solutions, Digital Transformation, Data & AI. Understanding and meeting your business needs

Custom Digital Solutions, Digital Transformation, Data & AI. Understanding and meeting your business needs

Problem Solver, Plural and Diverse

Problem Solver, Plural and Diverse

Problem Solver, Plural and Diverse

We cocreate with Xs, Millenials, Zs, Boomers, count on us! We have fluency in corporate and startup culture

The Secret Lab is the realization of the dream of Baêta and Danilo, two professionals with a unique vision to generate a positive impact on society and the economy. Baêta, an expert in Innovation, Design, Systems and Enterprise Architect, and Danilo, an Electrical Engineer with an MBA and Master Black Belt in Lean Six Sigma, have combined their experiences gained in large companies and complex operations to create a company that offers excellence in a sustainable and economically viable way.
Our journey includes the creation of the world's first Digital Innovation Lab for Mining and a global network of Innovation Hubs. Danilo explored the world of games, while Baêta led digital transformation initiatives in Asia, including projects for the world's second largest mining company and digital management at DSS+ (Dupont Sustainable Solutions). Now, reunited once again at the Secret Lab, ready to build an amazing future with our clients.

Who we are?

Who we are?

Three things: Strategy, Tech, and Design. Our team is ready to support you at every step in the transformation journey. When you hire us, we work on the problems together

We understand that each company and brand is unique. Therefore, we pay attention to the cultural characteristics of each of our clients so that we can have a complete view of their challenges in order to develop sustainable solutions together.

Three things: Strategy, Tech, and Design. Our team is ready to support you at every step in the transformation journey. When you hire us, we work on the problems together

We understand that each company and brand is unique. Therefore, we pay attention to the cultural characteristics of each of our clients so that we can have a complete view of their challenges in order to develop sustainable solutions together.

Jordão Bevilaqua

CEO and Co-Founder

Polyglot in technology, design, agility, and business. Certified by MIT in Technology and Innovation, he has 20 years of experience in the industry. He has worked in companies such as Vale, Rio Tinto, Dupont, Hurb. As a consultant, he has served numerous national and international companies such as ONS, Ailos, Municipal Secretary of Education / SP, Engie, Bunge, Uniodonto, among others.

Polyglot in technology, design, agility, and business. Certified by MIT in Technology and Innovation, he has 20 years of experience in the industry. He has worked in companies such as Vale, Rio Tinto, Dupont, Hurb. As a consultant, he has served numerous national and international companies such as ONS, Ailos, Municipal Secretary of Education / SP, Engie, Bunge, Uniodonto, among others.

Danilo Martins

CBDO and Co-Founder

Danilo is a Master Black Belt in Lean Six Sigma. Over a career of more than 20 years, he has worked in companies such as Bosh, Whirpool, among others, as an Electrical Engineer. He has an MBA in Administration and has founded some startups, as well as having mentored numerous entrepreneurs.
He has a strong presence in the Games and Corporate industry as a Business Developer.

Danilo is a Master Black Belt in Lean Six Sigma. Over a career of more than 20 years, he has worked in companies such as Bosh, Whirpool, among others, as an Electrical Engineer. He has an MBA in Administration and has founded some startups, as well as having mentored numerous entrepreneurs.
He has a strong presence in the Games and Corporate industry as a Business Developer.

Jordão Bevilaqua

COO

Jordão is a serial entrepreneur. He has already completed 2 M&As of companies he founded. He was a partner at VTEX and has mentored over 70 startups in his journey.
He is a specialist in Technology and Innovation for communication and Marketing and completely focused on operations and business.

With over 15 years of experience, he is relevant to the national entrepreneurial scene.

Jordão is a serial entrepreneur. He has already completed 2 M&As of companies he founded. He was a partner at VTEX and has mentored over 70 startups in his journey.
He is a specialist in Technology and Innovation for communication and Marketing and completely focused on operations and business.

With over 15 years of experience, he is relevant to the national entrepreneurial scene.

What do we do?

What do we do?

People, problems, and business sustainability. Our mantra

People, problems, and business sustainability. Our mantra

Digital Solutions Development

No matter what we project, it doesn't mean much unless we turn the ideas into reality - a portal, an app, an integration, an algorithm, a notification. Our pragmatism prohibits us from thinking of something that is designed without being completed.

No matter what we project, it doesn't mean much unless we turn the ideas into reality - a portal, an app, an integration, an algorithm, a notification. Our pragmatism prohibits us from thinking of something that is designed without being completed.

No matter what we project, it doesn't mean much unless we turn the ideas into reality - a portal, an app, an integration, an algorithm, a notification. Our pragmatism prohibits us from thinking of something that is designed without being completed.

Technology Strategy
technology

In Lab Secreto, digital transformation goes beyond simply adopting new technologies. It is a complete reinvention of business processes, with a focus on optimization and innovation. We use the latest digital tools to reshape operations, improve the customer experience, and foster a culture of agility and continuous adaptation.

In Lab Secreto, digital transformation goes beyond simply adopting new technologies. It is a complete reinvention of business processes, with a focus on optimization and innovation. We use the latest digital tools to reshape operations, improve the customer experience, and foster a culture of agility and continuous adaptation.

In Lab Secreto, digital transformation goes beyond simply adopting new technologies. It is a complete reinvention of business processes, with a focus on optimization and innovation. We use the latest digital tools to reshape operations, improve the customer experience, and foster a culture of agility and continuous adaptation.

AI, Data, Analytics
and Geodata

In our consultancy, Artificial Intelligence (AI), including Machine Learning, is at the forefront of innovation. We transform raw data into valuable insights, using Data Lakes, Lakehouses, and sophisticated pipelines.

In our consultancy, Artificial Intelligence (AI), including Machine Learning, is at the forefront of innovation. We transform raw data into valuable insights, using Data Lakes, Lakehouses, and sophisticated pipelines.

In our consultancy, Artificial Intelligence (AI), including Machine Learning, is at the forefront of innovation. We transform raw data into valuable insights, using Data Lakes, Lakehouses, and sophisticated pipelines.

Innovation with
Business Agility

In our consultancy, Innovation and Business Agility are more than concepts, they are fundamental pillars for success in the current market. Innovation is not just about creating something new, it is about reimagining and reinventing processes and products to keep companies ahead. Our approach focuses on identifying and implementing innovative solutions that bring real and differentiated value.

In our consultancy, Innovation and Business Agility are more than concepts, they are fundamental pillars for success in the current market. Innovation is not just about creating something new, it is about reimagining and reinventing processes and products to keep companies ahead. Our approach focuses on identifying and implementing innovative solutions that bring real and differentiated value.

In our consultancy, Innovation and Business Agility are more than concepts, they are fundamental pillars for success in the current market. Innovation is not just about creating something new, it is about reimagining and reinventing processes and products to keep companies ahead. Our approach focuses on identifying and implementing innovative solutions that bring real and differentiated value.

Our Associated Consultants

Our Associated Consultants

We always seek references on the themes for each pillar of the Lab. Experienced consultants aligned with our culture are part of our network.

We always seek references on the themes for each pillar of the Lab. Experienced consultants aligned with our culture are part of our network.

Foto de uma consultora muilher de perfil

Renata Barcelos

Consultora Associada

Transformação Digital

Ambidestria Organizacional

Pensamento Sistêmico

Business Design

Mais de 20 anos atuando em consultoria e gestão em indústrias. Prof. da Dom Cabral há 16 anos. Com uma sólida formação acadêmica dourtura em Administração e Gestão de Empresas pela UFMG. E consultura em Sucessões.

Saiba mais

Foto de uma consultora muilher de perfil

Renata Barcelos

Consultora Associada

Transformação Digital

Ambidestria Organizacional

Pensamento Sistêmico

Business Design

Mais de 20 anos atuando em consultoria e gestão em indústrias. Prof. da Dom Cabral há 16 anos. Com uma sólida formação acadêmica dourtura em Administração e Gestão de Empresas pela UFMG. E consultura em Sucessões.

Saiba mais

Foto de uma consultora muilher de perfil

Renata Barcelos

Consultora Associada

Transformação Digital

Ambidestria Organizacional

Pensamento Sistêmico

Business Design

Mais de 20 anos atuando em consultoria e gestão em indústrias. Prof. da Dom Cabral há 16 anos. Com uma sólida formação acadêmica dourtura em Administração e Gestão de Empresas pela UFMG. E consultura em Sucessões.

Saiba mais

Raphael Proner

Associate Consultant

With over 20 years as a manager, he led multidisciplinary teams in various IT areas, including E&P, TA/TO, ERP, and Data Science. With over 9 years as a director in the oil industry.

Saiba mais

Raphael Proner

Associate Consultant

With over 20 years as a manager, he led multidisciplinary teams in various IT areas, including E&P, TA/TO, ERP, and Data Science. With over 9 years as a director in the oil industry.

Saiba mais

Raphael Proner

Associate Consultant

With over 20 years as a manager, he led multidisciplinary teams in various IT areas, including E&P, TA/TO, ERP, and Data Science. With over 9 years as a director in the oil industry.

Saiba mais

Samuel Crescêncio

Consultor Associado

Transformação Digital

Pensamento Sistêmico

Engenharia de Software

Lean

Primeiro pessoa da LATAM a ser parte do board da Agile Alliance. Reconhecido líder nas comunidades Ágeis, tem mais de 25 anos de experiencia em Engenharia de Software, Transformação Ágil e Business Agility.

Saiba mais

Samuel Crescêncio

Consultor Associado

Transformação Digital

Pensamento Sistêmico

Engenharia de Software

Lean

Primeiro pessoa da LATAM a ser parte do board da Agile Alliance. Reconhecido líder nas comunidades Ágeis, tem mais de 25 anos de experiencia em Engenharia de Software, Transformação Ágil e Business Agility.

Saiba mais

Samuel Crescêncio

Consultor Associado

Transformação Digital

Pensamento Sistêmico

Engenharia de Software

Lean

Primeiro pessoa da LATAM a ser parte do board da Agile Alliance. Reconhecido líder nas comunidades Ágeis, tem mais de 25 anos de experiencia em Engenharia de Software, Transformação Ágil e Business Agility.

Saiba mais

Camila Bouza

Associated Consultant

LGPD

ESG / Compliance

More than 18 years of career as a Lawyer. Expert in corporate risk assessment, combating piracy, Compliance and data protection - LGPD/GDPR. Also involved in Diversity and Inclusion strategies. It also has extensive experience in supporting Startups operations.

Saiba mais

Camila Bouza

Associated Consultant

LGPD

ESG / Compliance

More than 18 years of career as a Lawyer. Expert in corporate risk assessment, combating piracy, Compliance and data protection - LGPD/GDPR. Also involved in Diversity and Inclusion strategies. It also has extensive experience in supporting Startups operations.

Saiba mais

Camila Bouza

Associated Consultant

LGPD

ESG / Compliance

More than 18 years of career as a Lawyer. Expert in corporate risk assessment, combating piracy, Compliance and data protection - LGPD/GDPR. Also involved in Diversity and Inclusion strategies. It also has extensive experience in supporting Startups operations.

Saiba mais

Ana Carolina Zeferino

Consultor Associado

Engenheira Química pela Universidade Estadual de Campinas (UNICAMP), MBA em Gestão Empresarial pela Fundação Getúlio Vargas (FGV), Master Black Belt pelo Setec Consulting Group e Lean Practitioner pelo Lean Institute Brasil.

Saiba mais

Ana Carolina Zeferino

Consultor Associado

Engenheira Química pela Universidade Estadual de Campinas (UNICAMP), MBA em Gestão Empresarial pela Fundação Getúlio Vargas (FGV), Master Black Belt pelo Setec Consulting Group e Lean Practitioner pelo Lean Institute Brasil.

Saiba mais

Ana Carolina Zeferino

Consultor Associado

Engenheira Química pela Universidade Estadual de Campinas (UNICAMP), MBA em Gestão Empresarial pela Fundação Getúlio Vargas (FGV), Master Black Belt pelo Setec Consulting Group e Lean Practitioner pelo Lean Institute Brasil.

Saiba mais

Jogos, Jogos Sérios, AR and VR

The Lab has a whole network and infrastructure for the production, creation, execution, and services in Games and Serious Games. The main Brazilian studios are connected and ready for us to build incredible experiences.

Jogos, Jogos Sérios, AR and VR

The Lab has a whole network and infrastructure for the production, creation, execution, and services in Games and Serious Games. The main Brazilian studios are connected and ready for us to build incredible experiences.

Entre em contato!

Entre em contato com a gente. Adoramos contribuir para o sucesso de nossos parceiros, poder contar sobre nossa experiência e trocar sobre o que mais amamos: Tecnologia

Entre em contato!

Entre em contato com a gente. Adoramos contribuir para o sucesso de nossos parceiros, poder contar sobre nossa experiência e trocar sobre o que mais amamos: Tecnologia

Entre em contato!

Entre em contato com a gente. Adoramos contribuir para o sucesso de nossos parceiros, poder contar sobre nossa experiência e trocar sobre o que mais amamos: Tecnologia

LAB

S

SERVIÇOS

Desenvolvimento

Transformação Digital

IA, Dados, Analytics e Geodados

Inovação & Business Agility

Tem alguma idéia de projeto? Podemos te ajudar em alguma coisa, ou quer tomar um café virtual ou real?

Entre em contato com a gente. Adoramos contribuir para o sucesso de nossos parceiros, poder ` sobre nossa experiência e trocar sobre o que mais amamos: Tecnologia

Copyright 2024 © Todos os direitos reservados. Concebido e desenvolvido por LAB•SECRETO

LAB

S

SERVIÇOS

Desenvolvimento

Transformação Digital

IA, Dados, Analytics e Geodados

Inovação & Business Agility

Tem alguma idéia de projeto? Podemos te ajudar em alguma coisa, ou quer tomar um café virtual ou real?

Entre em contato com a gente. Adoramos contribuir para o sucesso de nossos parceiros, poder ` sobre nossa experiência e trocar sobre o que mais amamos: Tecnologia

Copyright 2024 © Todos os direitos reservados. Concebido e desenvolvido por LAB•SECRETO

LAB

S

SERVIÇOS

Desenvolvimento

Transformação Digital

IA, Dados, Analytics e Geodados

Inovação & Business Agility

Tem alguma idéia de projeto? Podemos te ajudar em alguma coisa, ou quer tomar um café virtual ou real?

Entre em contato com a gente. Adoramos contribuir para o sucesso de nossos parceiros, poder ` sobre nossa experiência e trocar sobre o que mais amamos: Tecnologia

Copyright 2024 © Todos os direitos reservados. Concebido e desenvolvido por LAB•SECRETO